[QR코드 활용사례] How QR codes help business...

How QR codes help business

How can Designer QR codes help my business? What can I use them for?

We’ve broken this down into 3 stages:

• STAGE 1 - basic use of designer QR codes
• STAGE 2 - next level uses
• STAGE 3 - advanced uses

Of course, this is changing every day as people find new uses for designer QR code technology, and certain sectors may wish to tackle advanced uses immediately – ultimately, the choice is yours.

 

STAGE 1 USES

On business cards – direct scanners to your online resume, small business Facebook page or website, to import your contact info

On marketing material – brochures, fliers, programs, handouts, powerpoints, conference name tags and so on. Qr codes will direct scanners to where you want them to go

On product packaging – does your product needs installation? A QR code can lead it straight to a how-to video, (helps sell product, help with install, help reduce call-centre traffic)

A Flickr photo set or Twitter feed

A mobile friendly landing page that promotes a new product or campaign

QR code window decals/newspaper/magazine ads

Point of sale information – source, specials, recipes, etc.

For freebies - reward scanners with a 10% discount. Give them something to thank them for their patronage

Call us or email us – scan this code to place your order

 

STAGE 2 USES

Business uses might be:

• to a coupon for 10% off the first visit
• to a contest
• to a useful branded app
• direct mail – call us / watch a video / launch website / be in to win
• to your in-store card to allow payment at checkout
• from a sign in your window to reviews of your establishment
• to a video testimonial from a happy customer
• from an ad to your 1-800 order hotline
• to a Google map to your nearby locations

 

Product uses might be:

• to a coupon for a freebie/sample
• to a video product demonstration
• from product to a recipe, cooking demo, or serving photo
• from ads to mobile shopping
• on appliances when the customer has lost a manual
• to clues for a treasure hunt
• to comparison shopping among major retailers
• from your product to your customer service line
• from properties/items ‘for sale’ sign to a sales agent
• from product packaging to a mobile registration site
• to read/write a review
• to nutritional info or material safety data sheet
• to order refills online
• to a survey about your product (with a reward)
• to your inventory, so you, your staff or your customers knows what’s in stock
• to a customer service or fan forum

 

Self-promotion might be:

• from your business card to your Facebook profile
• from your business card to your Twitter stream
• from your business card to your Linkedin account
• from your business card to your blog
• to a video interview with you
• from your avatar to your blog
• from your power point to your preferred social profile
• from your t-shirt to your blog’s RSS feed or any of the above

 

Non-profit/charity uses might be:

• to a donation page
• to an interactive map of your organisation’s work throughout your city
• to an augmented reality view of your city’s issues
• to sponsorship opportunities
• to a video of a successful user of your organisation’s services saying thanks
• to a testimonial
• to mobile updates on disaster situations
• to requests for supplies and volunteers
• to a petition
• to contact your government about an advocacy issue
• to a hotline providing hope or help

 

STAGE 3 uses

Outdoor billboard

Interactive TV – prolong your ad outside the medium, or to give extra information about backstory, weather/traffic conditions, breaking news etc. Leads to expanded video content.

Real estate signs – scan for a virtual video or photo tour

Museum or historical site markers – scan for audio/video commentary or additional text information

Restaurant menus – scan code for ingredients, recipes or nutritional info

Restaurant business or postcards – scan to make a reservation

Media – scan for bonus content

Maps – how to get from here to….

Movie ads – scan to watch trailer

In store – ad scan codes to signage for specials, wayfinding etc.

Instruction manuals – scan code to watch installation

Invoice – turn an invoice into a marketing tool

Video gaming – add bonus content, clues, rewards and links

Temporary tattoos - you name it!

Clothing / T-shirts or uniforms – create an interactive guest experience

Video bolt-on – scan code at the end of the video to take you to another point of interest.

Cereal box cards – scan the code to see video of the athlete/sports hero in action

PayPal payments – scan this code to make a donation

Rubber stamp 

Buildings - live tweets converted to QR codes displayed on digital billboards

** 출처: SETQR