2011년 스마트폰 이용실태조사 보고서

2011년 상반기 하반기 스마트폰 이용실태조사 보고서

<상반기>

Ⅱ. 스마트폰 이용 현황 ····························································································· 2

1. 스마트폰 단말기 이용 행태 ························································································· 2

2. 스마트폰을 통한 인터넷 이용 현황 ············································································ 9

3. 모바일앱 이용 현황 ···································································································· 11

4. 스마트폰 전용 정액요금제 이용 현황 ······································································ 14

Ⅲ. 주요 스마트폰 서비스 이용 현황 ···································································· 15

1. 스마트폰을 통한 SNS(소셜 네트워크 서비스) 이용 현황 ··································· 15

2. 스마트폰을 통한 모바일 인스턴트 메신저 이용 현황 ········································ 17

3. 스마트폰을 통한 모바일 인터넷전화 이용 현황 ·················································· 19

4. 스마트폰을 통한 모바일쇼핑 이용 현황 ································································ 21

5. 스마트폰 광고 이용 현황 ························································································· 25

6. 스마트폰 A/S 현황 ···································································································· 26

Ⅳ. 스마트폰 보안 현황 ··························································································· 28

Ⅴ. 스마트폰 이용 전망 ··························································································· 31

<하반기>

2. 스마트폰을 통한 인터넷 이용 현황 ············································································ 8

3. 모바일앱 이용 현황 ···································································································· 10

4. 스마트폰 전용 정액요금제 이용 현황 ······································································ 13

Ⅲ. 주요 스마트폰 서비스 이용 현황 ···································································· 14

1. 스마트폰을 통한 SNS(소셜 네트워크 서비스) 이용 현황 ··································· 14

2. 스마트폰을 통한 모바일 인스턴트 메신저 이용 현황 ········································ 16

3. 스마트폰을 통한 모바일쇼핑 이용 현황 ································································ 17

4. 스마트폰을 통한 금융 서비스 이용 현황 ······························································ 18

5. 스마트폰 광고 이용 현황 ························································································· 20

6. 스마트폰 A/S 현황 ···································································································· 21

Ⅵ. 스마트패드 이용 현황 ······················································································· 23

1. 스마트패드 이용 경험 ······························································································· 23

2. 스마트패드 이용 이유 ······························································································· 23

3. 스마트패드 이용 활동 비교 ····················································································· 24

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